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4/26/10

Exclusivity (Hot Button Marketing)

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Have you ever walked into one of those up-to-the-minute, high-end fashion boutiques? You know…the ones that have just three or four dresses on display in an enormous space that could easily house a car showroom?

Ever wonder why the stock is so limited? It's not because there's no room for it or because the buyer couldn't find more appealing products. It's not because the store didn't have enough money to stock up. The reason is exclusivity at work! Limit Your Offer For Unlimited Appeal

Ladies' clothing is mass-produced, so displaying only one dress at a time gives it an air of exclusivity. (Think of how that same dress would look in a store on a rack with a hundred dresses just like it in all the different sizes.)

In a world where mass-production is the name of the game, an offer of exclusivity is especially appealing. Ms. Shopper thinks to herself, "There are no other person in the world like me and no other dress in the world like this one. I must have it."

When your marketing says, "This product/service is a limited edition," consumers hear this: "I'll have something that other people won't and they'll envy me." So, Ms. Shopper and her equally exclusive-minded companion Mr. Shopper are easily won over with marketing phrases like these:

Essentially exclusivity puts a buyer in a "one up" position from everyone else, providing a big boost to the ego along with "bragging rights." It can be used to market all kinds of products and services, from fine art to French fries.

Now don't kid yourself -- the Shoppers aren't idiots. They're aware of the difference between ready-to-wear and custom-designed apparel. Intellectually, they know that the few pieces on display represent dozens of other garments in the back room. But despite what the Shoppers know intellectually…its how the exclusive ambience of the store makes them feel emotionally -- that will drive their purchases.

We already know that positive emotions are the "big dogs" when it comes to motivating people to make a purchase. An exclusive offer gives buyers a tremendous jolt of "feel good" by making them part of an inner circle.
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4/24/10

Customized Facebook Themes

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Check out my Facebook customized layout. Click here to get one for you!
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4/14/10

Pizza Hut (in 2020)

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Pizza Hut's customer care in 2020

Operator : Thank you for calling Pizza Hut . May I have your...
Customer: Hello, can I order..

Operator: Can I have your multi purpose card number first, Sir?
Customer: It's eh..., hold........ .. on......88986135610 2049998-45- 54610

Operator : OK... you're... Mr Bond and you're calling from 17 Jalalpur Jattan Road. Your home number is 40942366, your office 76452302 and your mobile is 0142662566. Which number are you calling from now Sir?
Customer: Home! How did you get all my phone numbers?

Operator: We are connected to the system Sir.
Customer: May I order your Seafood Pizza...

Operator: That's not a good idea Sir"
Customer: How come?"

Operator: According to your medical records, you have high blood pressure and even higher cholesterol level, Sir.
Customer: What?... What do you recommend then?.

Operator: Try our Low Fat Hokkien Mee Pizza. You'll like it.
Customer: How do you know for sure?

Operator: You borrowed a book entitled "Popular Hokkien Dishes" from the National Library last week, Sir.
Customer: OK I give up... Give me three family size ones then, how much will that cost?

Operator: That should be enough for your family of 10, Sir. The total is $49.99.
Customer: Can I pay by! credit card?

Operator: I'm afraid you have to pay us cash, Sir. Your credit card is over the limit and you owe your bank $3,720.55 since October last year. That's not including the late payment charges on your housing loan, Sir.
Customer: I guess I have to run to the neighbourhood ATM and withdraw some cash before your guy arrives.

Operator: "You can't Sir. Based on the records, you' ve reached your daily limit on machine withdrawal today.
Customer: Never mind just send the pizzas, I'll have the cash ready. How long is it gonna take anyway?

Operator: About 45 minutes Sir, but if you can't wait you can always come and collect it on your motorcycle.. .
Customer: What!

Operator: According to the details in system ,you own a Scooter,...registra tion number 1123...
Customer:  [************]?

Operator: Is there anything else Sir?
Customer: Nothing... by the way... aren't you giving me that 3 free bottles of cola as advertised?

Operator: We normally would Sir, but based on your records you're also diabetic.... ...
Customer: ******************

Operator: Better watch your language Sir. Remember on 15th July 1997 you were convicted of using abusive language on a policeman... ?
Customer: [Faints]
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4/6/10

University of Gujrat (Aerial View)

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Took it from the chopper.
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3/28/10

Pakistan needs elderly-friendly policies (Prof. Dr. Nizam)

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Pakistan needs to generate hard core data on changing demographic environment to devise appropriate strategies for the welfare of the elderly. These views were expressed by University of Gujrat (UOG) Vice Chancellor Prof Dr Mohammad Nizamuddin at the launching ceremony of How the Elderly Live in Punjab: A Field Survey of the Living Conditions and Health Status of the Elderly of Pakistan here today.
The report has been produced with the financial support of the United Nations Fund for Population (UNFPA) and technical support of the Bureau of Statistics, Government of the Punjab. It involves interviews with about 4,200 respondents aged 60 and above from 14 districts of Punjab.
According to the survey findings, overall conditions of the elderly are the worst in Southern Punjab. Moreover, there is a pronounced disparity in living conditions and health status by gender and residence: the women are much more vulnerable than the men; and the rural residents are in a much worst condition than the urban residents.
The survey also found that even though one-half of the elderly suffer from one or more chronic diseases, the majority of them perceive themselves to be in good health. In addition, the majority of the elderly is not employed and has no independent source of income.
The survey recommended that the National Assembly should pass the law for the establishment of Council for Senior Citizens to safeguard the interests of the elderly. Moreover, the government should introduce universal pension system for all the elderly, both contributing and non-contributing, as has been done in neighbouring countries like India and Nepal.
Other salient recommendations of the survey include establishment of day care/recreational centres for the elderly and increase in the age of retirement, which currently is 60 in Pakistan, considering that the country would not have the human resource to fill the gap created by the retirement of experienced professionals, especially in the area of education and development. Finally, the survey recommended that universities, research institutes, civil society groups and NGOs should conduct longitudinal studies on various aspects affecting the life of the elderly, with the main purpose of improving their overall wellbeing
Dr. Nizamuddin also shared some of the future plans of UOG for improving the living conditions and health status of the elderly, the most important of which was to conduct a similar survey in other provinces of the country. The launching ceremony was also attended by UNFPA Country Representative in Pakistan Daniel B. Baker and officials of the Punjab government.
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