Organizations are spending millions on a newspaper ad without any assurance that their ad will be viewed by this many people or this many times. Large number of newspaper circulation doesn’t mean that your ad will be viewed largely.
People are more independent, less brand-loyal and less trusting of traditional media and advertising. Trust in the internet as an information source is growing, while it is declining for television and other media.
Consumers are more likely to trust peers than institutions or experts. In fact the life of the newspaper ad couldn’t’ be possibly more than 4 hours. The internet brings tremendous efficiencies to journalism. In a newspaper and TV people are forced to pay certain amount of attention to the unwanted ad/commercial, while web provides choices to the advertisers and marketers.
That myth is essentially that every reader of a publication – not just buyer but alleged reader – is exposed to every Ad. So every advertiser is charged for every reader of every ad. But the Google AdWords program pricks that illusion because in there advertisers pay only for the Ads a reader sees (and, in many cases, clicks on). This is why big companies are participating in Google AdWords program because its more efficient, measurable, customizable, and targetable.
When advertising is content, it entertains or educates and isn’t perceived as advertising. The more you blend advertising with content, the better it will perform. Online publishers are free to modify ads specifically to the targeted audience so they are not apparent or perceived as ads. In this case Google Ads can really helps monetizing your contents, for instance a product review, which also makes you money through AdSense, but the audience is entertained and educated, not advertised to.
