What is the Purple Cow?

The Purple Cow is a strategy book written by Seth Godin. It doesn’t teach you exactly what to do but offers guidelines, examples and rough principles which make you realize what you should do to improve your business and make it remarkable.

Sometimes, books like this can be difficult to ‘use’. There’s a lot of ideas so what you really need to do is to extract the essence and apply it to a concrete problem.

All in all, the Purple Cow is a good read and if you do get it, enjoy the ideas and remember to put them into practice. A book like this waxes poetic on marketing ideologies but it’s useless if you don’t take that big step to create a Purple Cow.

For detail review please click here or head to the Purple Cow official website.

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STONEAGE Ad Prompts 'Sexual Harassment'

[Lahore-Pakistan]

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The Power of Social Media

Social media is changing the face of marketing. The carefully crafted messages of yesterday are no more appealing and welcoming. Social Media enabled the open dialogue between companies and consumers. As more of the marketplace embraces communication through blogs, online forums, and social networks, more consumers are giving unfettered feedback about companies and their products every day.

Companies that don’t participate in these conversations are neglecting the reputation of their brand and encouraging their competitors to come in and build more meaningful relationships with their customers.

Before engaging in social media, companies need to explore the various options available and decide which methods will likely have the greatest impact on their target audience. No matter which avenue they choose - a blog, a pod-cast, a store in a virtual world, or whatever else - marketers need to think ahead and be sure they’re devoting the appropriate resources to ensure that their content is relevant, engaging, and frequently refreshed. That’s how to fulfill every marketer’s dream – by keeping consumers coming back for more.

Companies that aren’t willing to put the personnel and time behind the effort should also refrain from leveraging social media. “It takes time to grow a social network and you need to give people a reason to belong — information, access to products, access to behind-the-scenes industry or company gossip

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Social Media: Revolutionizing the Face of Marketing

Companies are now convinced and realizing that marketing to today’s technology-driven, and tech-savvy consumers’ means engaging in two-way communication as it is no more one-way communication effort. With the increasing rise of social media such as blogs, , blog directories, article directories, online forums, and social networks like MySpace, Facebook, LinkedIn, Plaxo, Speakersites, Xing, etc. the voice of the consumer is quickly sinking out those carefully crafted company messages.

The transparency of information is now quite increased and companies are not able to hide behind their banding experts any longer.
In this scenario only those companies are being successful, which establish a sense of community with their customers, listen to their concerns, and get them involved in the company. According to a survey 3.5 million brand-related conversations taking place online daily in the United States only.

Indeed, with democratization of information through social media, marketers are finding that consumers expect to engage in dialogue with the brands rather than merely listen passively.

Marketers and companies who leverage these kinds of tools are showing their markets that they are not merely window-dressing when it comes to expressing an interest in their customers.

I encourage you to please leave your valuable comments, feedback and useful suggestions

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