Permission Marketing

The #1 question people ask me after reading

"Permission Marketing":

So, how do we get attention to ask for

permission in the first place?

This manifesto is the answer to that question. [Seth Godin]

2000 Idea Virus

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What is the Purple Cow?

The Purple Cow is a strategy book written by Seth Godin. It doesn’t teach you exactly what to do but offers guidelines, examples and rough principles which make you realize what you should do to improve your business and make it remarkable.

Sometimes, books like this can be difficult to ‘use’. There’s a lot of ideas so what you really need to do is to extract the essence and apply it to a concrete problem.

All in all, the Purple Cow is a good read and if you do get it, enjoy the ideas and remember to put them into practice. A book like this waxes poetic on marketing ideologies but it’s useless if you don’t take that big step to create a Purple Cow.

For detail review please click here or head to the Purple Cow official website.

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Ten Questions With 'Seth Godin'

Click Here to find a detail interview and answers.

1. Question: Other than hindsight, how does someone know when it’s time to quit?
2. Question: If I’m in the middle of a dip, how do I know if it’s worth gutting it out to get to the other side?
3. Question: Is there a place for the intrinsic value of learning a skill—for example, playing hockey or the violin—even though you know you won’t be the best in the world?
4. Question: What if the market is not established so there’s no way to know if it even exists and if it’s worth dedicating/rededicating to?
5. Question: How can a company quit a product and not give the incorrect signal that it’s quitting the market?
6. Question: What’s more powerful: a short-term pain or long-term gain?
7. Question: Do most companies quit too early or try too long?
8. Question: Should Microsoft quit the MP3 player market?
9. Question: Should Apple quit the personal computer market?
10. Question: Should America quit the Iraq War?

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Tribes and Groups

While reading 'Tribes' a book by Seth Godin, a thought just pop-up in my mind that, online groups at Google, Yahoo, Facebook can be more effective if they transform these groups in to a Tribe. As Seth describes: that a tribe is a group of people connected to one another, connected to a leader, and connected to an idea”. Because a tribe has a leader, a group does not. Group members strive to be a part of something bigger than then they think they are. They want to be part of a movement. So, again: what if groups are being transformed in to a tribe with the right leadership, a strong foundation and a common goal to achieve?

What do you say?

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999 Business Ideas

In Seth Godin's Six Month Alternative MBA programme all the nine participants were assigned a task to come up with 111 business ideas each. Here are all the 999  ideas (free for the taking) that have been produced.

Following are few of the 999 ideas that I am sharing here. I was thinking that, what if we write a post on each of the idea given below? And prepare it for further implementations? As they say: Ideas are a dime a dozen. The money is in the execution.

What do you say?

1. Whistle It.com: download audio of people whistling popular songs.
2. Food services where you can email them your mom's recipes and have them make it for you and deliver it during lunch time.
3. SIM card swap service
4. Presentation Consulting - Teach companies how to improve their presentations
5. Customer feedback software for mobile phones sold to marketers.
6. Web-based rent-a-CFO.
7. Application to sell to universities that allows students to access their transcripts online
8. OnlineConfessions.com. read other confessions and share the you own anonymously.
9. Hire voice actors to read popular blogs to create podcasts where they don't yet exist ("Best of the Blogosphere Podcast")
10. Church issued credit card with automatic 10% for religious tithing
11. Pencil sharpener type device to grind down dog toenails
12. A party planner for kids birthday parties, but with educational and fun activities.
13. Spring Shadows - program where kids can shadow business people for a short two weeks internship to see what they want to major in once they go to college and what they might want to do once they graduate
14. Web-based rapid prototyping service that allows amateur product designers to test their designs and have our RP machines "prints" their products in 3D.
15. Tattoo parlor for pets.

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