Social Media for Online Marketers

Online marketers are expensively and dangerously wrong about their perception of social media. Various online marketers are considering the social media as an acquisition channel, whereas it’s a customer relationship channel. Stepping in to social media, needs you to build an online community first, than start building interaction, relationship, and trust between your online community members. Than, drive your RSS to get the attention of your tribe/community/group. It’s pretty sure, that they will take actions upon your recommendations.

TIP: [Read more about recommendation here]

This is one of the reason that online marketers quit too early rather trying too long on social media.  As for as online ads are concern, let me tell you very frankly that they are so interrupting; you can’t build a brand with it. Even the future of email marketing is quite blurring. What I can see is the “RSS” which I believe, is the next big thing.

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Tribes and Groups

While reading 'Tribes' a book by Seth Godin, a thought just pop-up in my mind that, online groups at Google, Yahoo, Facebook can be more effective if they transform these groups in to a Tribe. As Seth describes: that a tribe is a group of people connected to one another, connected to a leader, and connected to an idea”. Because a tribe has a leader, a group does not. Group members strive to be a part of something bigger than then they think they are. They want to be part of a movement. So, again: what if groups are being transformed in to a tribe with the right leadership, a strong foundation and a common goal to achieve?

What do you say?

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