Experts say that social media platforms are ideal for building community and soliciting consumer feedback. Forward-thinking companies are leveraging blogs, in particular, to open communication lines between product developers and end users. Like virtual water coolers, these blogs become a meeting point for troubleshooting, relaying feedback, and offering ideas for improvement, which can result in products and services that are more relevant and useful to the consumer. Not only does this new level of “conversation marketing” enhance customer satisfaction, but it also builds community. End users feel they are a part of the company’s process and become evangelists for the brand.
“Brands don’t have to spend money to attract people; they just have to figure out how they can add value to the existing conversations that are taking place online”.
If marketers value their customers, they must consider social media as part of their brand strategy. Any Google search — typically the first place customers go to find out more about your brand — will not only turn up your official company Web site, but it will likely show customer-generated commentary on your brand — both positive and negative. Marketers who ignore this community conversation do so at their brand’s risk.
Research and Identify where your potential customers hang out, physically and electronically. place yourself in front of them (FISH WHERE THE FISH ARE) and brand your self an expert, carefully!
“Brands don’t have to spend money to attract people; they just have to figure out how they can add value to the existing conversations that are taking place online”.
If marketers value their customers, they must consider social media as part of their brand strategy. Any Google search — typically the first place customers go to find out more about your brand — will not only turn up your official company Web site, but it will likely show customer-generated commentary on your brand — both positive and negative. Marketers who ignore this community conversation do so at their brand’s risk.
Research and Identify where your potential customers hang out, physically and electronically. place yourself in front of them (FISH WHERE THE FISH ARE) and brand your self an expert, carefully!
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