One can make a living by producing interest based contents, news, information’s for their audience. Newspaper editors and TV's managing editors are bombarded everyday with news releases from all over the world that they have read, review, and consider for inclusion…consider for their readership.
Some small business owners believe that if they write a press release that is newsworthy that there is an obligation on the part of the newspaper to publish it.
Not only is this not true, but this kind of attitude can be detrimental to obtaining the coverage that you want.
The media is not an extension of your marketing department. But, if you are fortunate and savvy enough to have information of value that their readers may be interested in, you will at least attract their attention. Editors are not ad sales people. They're journalists and they take pride in delivering unbiased coverage independent of outside influences.
That said, many "hometown" papers will accept a “trade” for an advertising commitment -- they'll print your release if you buy their ads. Take advantage of this practice as much as you can, just be careful not to approach the legitimate press with any type of bartering proposal. It may destroy your chances of getting your releases accepted now and in the future.
Some small business owners believe that if they write a press release that is newsworthy that there is an obligation on the part of the newspaper to publish it.
Not only is this not true, but this kind of attitude can be detrimental to obtaining the coverage that you want.
The media is not an extension of your marketing department. But, if you are fortunate and savvy enough to have information of value that their readers may be interested in, you will at least attract their attention. Editors are not ad sales people. They're journalists and they take pride in delivering unbiased coverage independent of outside influences.
That said, many "hometown" papers will accept a “trade” for an advertising commitment -- they'll print your release if you buy their ads. Take advantage of this practice as much as you can, just be careful not to approach the legitimate press with any type of bartering proposal. It may destroy your chances of getting your releases accepted now and in the future.
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