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7/29/09

The Purpose of the Internet

Blogging is continuously growing and raising in every culture, race, discipline and society. Politicians, celebrities, brands, individuals, students, schools, universities, Government, NGOs everyone seem to have a blog now.

The Blogsphere is becoming increasingly participatory, currently 184 million bloggers are exist world wide. The number one thing to blog about is personal life and family (Universal McCann Report).
11% of Internet users report visiting blogs written by others. Between 2% and 7% of adult Internet users in the United States keep their own blogs. Of those, only about 10% update them daily, the majority doing so only once a week or less often. (Pew)
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Asia bloggers are creating more contents than any other region. Companies are now increasingly thinking about leveraging blogs to spin the truth about their product, services, and branding. Due to massive variety of contents, Blogsphere is an accurate barometer of customer opinion.

People want to spread their content around the world through their blogs. Whether the blogger is an individual or a corporation, government, or other institution, the idea is the same: establish and spread a presence. Establishing a presence through blog can be gratifying, but presence is often a means to an end. Once one has established a presence, a blog can serve as a marketing tool or a research tool. A blog can also serve as a pulpit or promote a cause (David Rothman’s TeleRead blog).

Every blogger expose his or her own personal approach to success—techniques for creating good content, finding subjects to write about, keeping the right attitude, and attracting a huge readership.

Your blog is your unedited version of yourself. Your blog is what you say when there is nobody standing over your shoulder telling you what to do (Lorelle).

The heart of blogging is linking...linking and commenting. Connecting and communicating - the purpose of the Internet (George Siemens).

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