Social Media and Traditional Media

The print media and broadcast media are no longer the primary communication modes.

More people read the article online than in the newspaper due to the online version being global, free and around forever. the dead tree version has a limited shelf life (Stephen Davies).



Newspaper circulation continues to decline rapidly (NY TIMES). Newspaper circulation falls again (Frobes).



In this Social media ('many-to-many' communications) era, various online users don’t read any mainstream media directly. They mostly prefer to go by the online recommendations, they receive from their trusted sources. Because being a member of social network people are continually updated through the news-feed of the social networks.



Social networks are popular than porn sites (TIMES).



In truth, to claim social media as “new” is slightly misleading. From the beginning, the internet was founded on message boards, chat rooms and peer to peer communication. What has changed is the mass involvement that modern social platforms inspire (Universal McCann).



Social media has enabled all of us to connect globally and removes the barrier of geography, race, culture, color and religious.