There is no single agreed definition of the terms Social Media also known as Web 2.0, but there is widespread agreement they apply to a set of characteristics in the context of the internet and applications served over it. At its simplest, Social Media is the combination of channels, platforms, communities, content1 and tools that power the phenomenon of peer to peer communication or ‘word of mouth’. Social media is a set of tool, not a destination.
Skyrocketed development in the field of social web are pushing us towards the predominance of cloud computing, collaborative exchange, and social networking over the use of technology as just storage, multitasking, and faster ways of carrying on business as usual. These rapid changes stimulate new ways of collecting data development messages, and sharing information. Notions of expertise, control, hierarchy, acquisition of knowledge, locality, identity, privacy etc. are all in flux as social media is adopted by populations worldwide. Social media has transformed the way people consume information, and that will continue to happen. News spreads faster, trends gather pace, people connect and information is available – to all - on an unprecedented level.
“Right now, the largest single group of users on the Internet today is in Asia. Half a billion Asian users. And that’s only 14% penetration. So when they get to 70% penetration which is where we are in the US and some parts of Europe, we’re talking about a couple of billion people. That’s a very, very big customer base. It’s a very diverse customer base but the internet can reach all of them once we get to that penetration level. So this is a really exciting place to be. (Vinton Cerf, Vice President & Chief Internet Evangelist, Google Inc.)”
“Humans are social beings, they like to share things, talk together and technology lets them do it on an unprecedented level. (Ken Mandel, Regional Managing Director, Yahoo! South East Asia)”
Government agencies such as British Government and Australian Federal Police are relying heavily on social media to inform public. The response is amazing; people are considering social media as an additional channel to reach out.
A wide range of social software has become readily available to young generation. There is increasing interest in possibilities of using social software for students.
Skyrocketed development in the field of social web are pushing us towards the predominance of cloud computing, collaborative exchange, and social networking over the use of technology as just storage, multitasking, and faster ways of carrying on business as usual. These rapid changes stimulate new ways of collecting data development messages, and sharing information. Notions of expertise, control, hierarchy, acquisition of knowledge, locality, identity, privacy etc. are all in flux as social media is adopted by populations worldwide. Social media has transformed the way people consume information, and that will continue to happen. News spreads faster, trends gather pace, people connect and information is available – to all - on an unprecedented level.
“Right now, the largest single group of users on the Internet today is in Asia. Half a billion Asian users. And that’s only 14% penetration. So when they get to 70% penetration which is where we are in the US and some parts of Europe, we’re talking about a couple of billion people. That’s a very, very big customer base. It’s a very diverse customer base but the internet can reach all of them once we get to that penetration level. So this is a really exciting place to be. (Vinton Cerf, Vice President & Chief Internet Evangelist, Google Inc.)”
“Humans are social beings, they like to share things, talk together and technology lets them do it on an unprecedented level. (Ken Mandel, Regional Managing Director, Yahoo! South East Asia)”
Government agencies such as British Government and Australian Federal Police are relying heavily on social media to inform public. The response is amazing; people are considering social media as an additional channel to reach out.
A wide range of social software has become readily available to young generation. There is increasing interest in possibilities of using social software for students.
0 comments:
Post a Comment