Paid blogging has been one of the most popular modules for bloggers to make some money by writing sponsored contents. Businesses and organizations from all over the world offer to pay bloggers for mentioning them, their products and or services in blogs in order to create an online buzz, get more traffic and better page rank. Many online services are serving as market places where bloggers and advertisers can meet and work together. The services manage growing demands by advertisers and arrange supply through interested bloggers.
I have been working with some of the services for sometimes. Paid blogging trend seems to be slowing down. It happened after FTC published their Endorsements Guides that rustics bloggers to endorse. Result, I see lesser number of opportunities for bloggers to chose from and write. The offer amount is also reduced. I see 200 words and a link opportunity being offered for $0.50 for page rank 3 (PR is still taken as a measure of the blog popularity) and higher blogs. The same platform was offering the opportunities from same advertisers in $25.00 some time ago. Ok, it is the bloggers’ choice to accept or decline but this may lead to quality deterioration.
I think the bloggers work should be valued and there should be some industry standard for the minimum offers. In the beginning, when paid posting started, analysts thought that this module will self regulate and clear ethics, standers and other rules will come up. That has not happened and this might mark the end of paid posting, or sponsored blogging as it is called sometime, era. What you think? Also at Logic is Variable
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