Muhammad Yaqoob

2/16/10

Red Bull Approaching Next Generation

There are few brands that proffer more lessons in how to approach the next generation of marketing than Red Bull. Focusing their marketing strategy on earned media, cultural integration and value creation, Red Bull’s approach is pioneering, and a template that many brands would love to follow.

Red Bull

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When we first started we said there is no existing market for Red Bull… but Red Bull will create it. And this is what finally comes true. Dietrich Mateschitz

The Red Bull energy drink was launched in Austria in 1987, by Dietrich Mateschitz. He claimed to have experienced the invigorating properties of a popular Thai energy drink, Karating Daeng, ona trip to Thailand.

Realizing that a similar product could have good potential in Western markets, Mateschitz obtained the license to manufacture a carbonated version of Krating Daeng from its Thai owners. Obtaining permission to sell Red Bull in Europe was not easy, as it contained several ingredients whose effects on the human body were untested. However, permissions were eventually obtained, and Red Bull became exceptionally successful in all markets in which it was launched.

It was generally acknowledged that Red Bull’s success was the product of the company’s innovative marketing efforts. Here you would be dragged to know that, How did they achieve? How do they plan to maintain their stronghold? For more information relevant to Red Bull, please explore the below links

Red Bull Marketing Mix | Red Bull-Transforming into Happening Brand.

Blog Traffic [More Tips]

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In response to my earlier post here are some more tips.

Add multiple blogs.
Create your own YouTube Channel and post your own video. Incorporate and mention your blog link at appropriate places on YouTube.
Inform search engines and aggregators like Technorati (using the ping functionality) when your blog is updated, this should ensure maximum traffic coming from those sources. (check the List of Ping Services)
Submit articles to blog carnivals that are related to your niche. Your article almost always gets posted, and it must generate a handful of visitors, at least.
A great tip for generating traffic is off-line by including your url in all your off-line liturature from business cards, letterheads, pamphlets, adverts through in-store signage if applicable. I even have our website on my vehicle.
Read lots of other blogs. Leave trackbacks. Make sure your blog is optimized for search engines. Leverage social bookmarking sites like digg (both for new ideas and for traffic).
Squidoo Lenses are a good way to generate traffic. By using a lense, you can generate your own custom “community” of webpages, including some of the more popular pages in your “neighborhood.” Including your own blog in such a list is a good way of generating traffic.
Keep track of blogs and leave comments on them. A good way to keep the conversation going is to install a MyBlogLog widget and visit the blog of people visiting your site.
Submit your blog to take a look at this post about Free Directories from Entrepreneur’s Journey.
Setting up an RSS feed button on your blog makes it easy for your loyal readers to not just read your blog but also know when you publish new content.
Submit your best posts to social bookmarking sites such as Digg, StumbleUpon, Reddit and more can be a simple way to quickly boost traffic to your blog.
Ask for link-back from other bloggers, the more blogs links you the more ranking your blog will gain.
Participate in Yahoo! Answers, to promote your blog link.
The key to getting more visitors to your blog is to post useful, original, well-written keywords oriented rich content. If you feel you’re doing that but no one is noticing, send a link to one of your great posts to blogs that write about similar things, and when they link it, you’ll see traffic, and readers will subscribe to your site. If they don’t link it—try, try again. A good blog is a large collection of posts, not just one essay.
Go to Google-Trends (another Google’s website), see what people are searching for in Google and what the hot topics are, and start posting about those topics.
Offer Free Articles or eBooks: eBook are great because they are also portable. you can use hand held devices to read eBooks or articles so give people the opportunity to download this content to heir devices. People love free stuff and they will appreciate your efforts.
Do not quit too early, just try too long. The failure is there when you stop trying.